Tuesday, April 22, 2008

Methodology

  • Many methods are proprietary
  • Free, blog-dedicated search engines
  • Keywords
    • Thesaurus
    • Blogscope keyword feature

Relevance to Public Policy

  • "Computer chair" analysis
  • Quick responses to events
  • Insight into public opinion

The Blogosphere

What does it look like?
  • Rapidly expanding
  • Blogs, videos, other media
  • Lots of spam
How does this affect searching?
  • Dedicated search engines

Pros and Cons

Pros
  • Free
  • Requires little movement
  • Meta-searching
Cons
  • The "Snowball effect" and its reverse
  • Keywords are hard
  • Often hard to judge credibility